Trueblood Real Estate Teams up with Purdue Basketball Star Braden Smith

Trueblood Real Estate, one of Indiana’s fastest-growing brokerages and the exclusive real estate partner of Purdue Athletics, is proud to announce a new Name, Image, and Likeness (NIL) partnership with Braden Smith, senior guard for Purdue Basketball and the 2025 Big Ten Player of the Year.

“This partnership is about celebrating Purdue basketball, the power of teamwork, and having fun along the way,” said Jim Trueblood, CEO of Trueblood Real Estate. “Our team is proud to support Braden and Boilermaker basketball, a team whose spirit and commitment to excellence aligns with our own mission to deliver the best experience for members of the communities we serve.”

With more than 200 expert agents across Indiana and a proven record of helping Hoosiers buy and sell homes with confidence, including a strong presence in Lafayette, Trueblood is recognized as one of the top real estate brokerages in Indiana. Trueblood Real Estate continues to blend cutting-edge technology, market expertise, and personalized service to create seamless real estate experiences for buyers and sellers alike.

As a family-owned and operated business, Trueblood Real Estate is deeply rooted in community support. The company proudly backs collegiate sports programs across Indiana, including Purdue University, Notre Dame, and Indiana University, reinforcing its dedication to the state’s vibrant athletic and academic institutions.

This partnership with Braden Smith underscores Trueblood’s belief in the next generation of leaders - both on and off the court.